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Tony Swiericzuk was in the middle of a revolution in Western Australian mining in his nine years at Fortescue Metals Group. The company that sold US$10 billion of iron ore last year, with a market value around A$35 billion (US$22.5 billion) today, didn’t exist 17 years ago. So Swiericzuk is unlikely to waste too much time with doubters as he heads efforts to create a “new investible industry in WA” around a commodity not yet commercially produced in Australia.