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BHP, Rio Tinto among world's most valuable brands

BHP and Rio Tinto are among Australia’s top-10 most valuable corporate brands, according to advisory agency Brand Finance’s latest annual assessment of brand values. The miners added brand value in the 2020 study, while big banks and telcos in the top-10 lost significant value.
BHP, Rio Tinto among world's most valuable brands BHP, Rio Tinto among world's most valuable brands BHP, Rio Tinto among world's most valuable brands BHP, Rio Tinto among world's most valuable brands BHP, Rio Tinto among world's most valuable brands

Staff reporter

BHP was the only miner that made Brand Finance's 2020 top-500 most valuable global brands, led by Amazon, Google, Apple and Microsoft, which did have 27 oil and gas companies and the Japanese metals groups Mitsui, Sumitomo and Marubeni.

Mining and construction machinery giant Caterpillar came in at No.345.

BHP was No.356 with its estimated A$8.4 billion brand value.

"BHP and Rio Tinto are climbing the ranks, entering the top 5 and top 10, respectively," Brand Finance said.

"BHP has remained Australasia's most valuable B2B brand, recording a 2% increase in brand value to AU$8.4 billion. BHP's brand value has relied solely on its strong revenue forecasts in the face of a brand strength decline (down 1.8 to BSI 71.0) caused by weakening corporate social responsibility scores.

"Fellow mining brand, Rio Tinto, has also recorded steady brand value growth, up 4% to AU$4.8 billion.

"Both brands are negotiating the increasing intolerance of new mining projects, among the Australian public and internationally; a strong brand becomes increasingly important in keeping other influential stakeholders, such as regulators, on side to maintain growth and profitability"

Engineering and construction firm Worley's 88% brand value growth to AU$584 million made it the fastest-growing Australian brand.