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The prodigal's return

Australia’s BHP (not to be confused with the now shelved BHP Billiton) is funding a multi-million dollar campaign urging its fellow countrymen to ‘think big’.

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Thinking big fails to provide clarity around exactly how BHP might attempt to become a better value proposition

A BHP advertising barrage is invoking the spirit of Broken Hill, where seven ordinary men gathered together 130 years ago and dared to ‘think big’, according to the company’s television commercials.