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Game over

It comes as no surprise that corporate sponsorships for large international sporting events can be valuable assets for companies seeking to promote their products and services. Events such as the World Cup and Olympic Games, where viewership reaches over one billion, offer companies unparalleled exposure in critical markets and, often times, to key individuals.

While the US Department of Justice’s FIFA allegations have caused several high profile corporations to raise concerns over how FIFA conducts business, few have connected the dots to explain just how