Currently viewing Global edition

Price gives synthetic diamonds upper hand

If two products are absolutely identical, right down to their molecular structure, why would a consumer pay up to 40% more for one with a different genesis?

Price gives synthetic diamonds upper hand Price gives synthetic diamonds upper hand Price gives synthetic diamonds upper hand Price gives synthetic diamonds upper hand Price gives synthetic diamonds upper hand

The answer, unfortunately for diamond mining companies, is that an increasing number of consumers are choosing synthetic diamonds over the mined variety - and jewellers are helping them make that