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OEMs should sell direct to mine: survey

Original equipment manufacturers (OEMs) should target mines rather than the centralised offices of mining companies for new and repeat business, according to a survey of North American miners designed to identify growth opportunities in the North American mining equipment market.

OEMs should sell direct to mine: survey OEMs should sell direct to mine: survey OEMs should sell direct to mine: survey OEMs should sell direct to mine: survey OEMs should sell direct to mine: survey

North American miners have rewarded the good service received from OEMs with loyalty

“While there were some notable exceptions, the propensity to de-centralise decision-making at mine sites is quite different to many other regions where miners divert procurement decisions to a

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