FROM THE CAPITAL

The prodigal's return

Australia’s BHP (not to be confused with the now shelved BHP Billiton) is funding a multi-million dollar campaign urging its fellow countrymen to ‘think big’.

Thinking big fails to provide clarity around exactly how BHP might attempt to become a better value proposition

Thinking big fails to provide clarity around exactly how BHP might attempt to become a better value proposition

A BHP advertising barrage is invoking the spirit of Broken Hill, where seven ordinary men gathered together 130 years ago and dared to ‘think big’, according to the company’s television commercials. ...

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